For some artists, merch is a tour date t-shirt. For others, it’s a carefully designed extension of their world. These Sofar artists are treating physical goods—prints, books, tapes, even smoking accessories—as a continuation of their artistic craft. The result? Merchandise tables that feel more like a boutique than a souvenir shop.
Explore the artists turning merch into a medium (and a potential purchase).
Khruangbin
To know Khruangbin is to know perspective. Khruangbin’s tour prints are hyper-local, deeply curated, and effortlessly timeless. With fan-designed prints tailored to each stop, and a rotating vault of vintage offerings, their visual identity is as groovy as their sound. You’ll be torn between which city to pick, guaranteed!
Gigi Perez
An illustrator as much as a songwriter, Gigi Perez’s hand-drawn stories reflect consistency in her artistry. Her At The Beach, In Every Life tapes, CDs, and temporary tattoo packs(!) are wrapped in her sketches, giving her songs a series of canvases. Of course, Gigi’s consistency includes impact; her limited-edition t-shirt is raising proceeds for The Trevor Project, a purchase you won’t regret adding to cart.
Marcus King Band
Marcus King’s music leans into nostalgia, and he does the same visually with pieces that are true to his country character. Lighters, rolling papers, and the overt retro influence feel like hidden heirloom treasures. Grab a ticket and a koozie for one of his upcoming tour dates, some cities featuring fellow Sofar Artist, Angel White!
Tiny Habits
This isn’t merch for the masses—it’s merch for the group chat. Tiny Habits’ bundle can only be described as bringing back a sense of whimsy. Accompanied by a one-of-a-kind friendship bracelet, a tiny music box will play the melody of their single, “Wishes.” On brand, adorable, and eager for their newest single to drop– with or without a music box!
AJ McQueen
As an accomplished lyric writer and poet, it only makes sense that AJ McQueen would publish his words on paper, too. A collection of poems, The Oak That Grew From Concrete, invites fans another chance to connect, and the upcoming restock is proof that its contents are as good as his music.
Art, stories, and live music—catch it all at a Sofar near you.
