{"id":2934,"date":"2023-12-15T11:15:57","date_gmt":"2023-12-15T11:15:57","guid":{"rendered":"https:\/\/www.sofarsounds.com\/blog\/?p=2934"},"modified":"2024-01-11T19:33:23","modified_gmt":"2024-01-11T19:33:23","slug":"for-the-music-with-sony","status":"publish","type":"post","link":"https:\/\/www.sofarsounds.com\/blog\/articles\/for-the-music-with-sony","title":{"rendered":"For The Music with Sony"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Supporting artists and their endeavors to create is something we\u2019re fully committed to at Sofar Sounds. It&#8217;s an integral part of our DNA, a core reason for our very existence. We recently partnered with electronic giants, Sony, to help deliver a campaign that continues that commitment even further, with<\/span> <b>For The Music<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For The Music is a platform that builds on Sony\u2019s long history of delivering the highest quality audio experiences. This includes providing artists with professional tools and equipment to advance their art. At the show at Second Home &#8211;\u00a0 a two acre coworking campus in Hollywood, Los Angeles. CA. &#8211; lucky competition winners were able to experience the latest headphone and speaker technology with a curated playlist of the talent on the lineup, before settling down to watch those three incredible Sofar artists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fresh from her Sofar Artist-in-Residence stay in London earlier this year, <\/span><a href=\"https:\/\/open.spotify.com\/artist\/7emRqFqumIU39rRPvK3lbE?si=9TXrveciT1yZZW5w-s4DOQ\" target=\"_blank\" rel=\"noopener\"><b>YaSi<\/b><\/a><span style=\"font-weight: 400;\"> kicked things off with a set that balances East and Western influences with optimism and realism. In line with the creative ethos of the night, she showcased an as yet unreleased track, \u2018Colors\u2019.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YaSi I Colors | For The Music with Sony\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5Ph7SwsJreg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Travel has been a key theme for <strong>Sweet Lew<\/strong> this year, who has clocked up the miles this year, playing Sofar shows in his home San Francisco\/Bay Area, all throughout California and on the East Coast. He ventures even further afield with this track, \u2018Sicily\u2019.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Sweet Lew I Sicily | For The Music with Sony\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MgN7AKiR2Tw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/open.spotify.com\/artist\/2Tju7nLsAMD6RTBna56hj6?si=MAZL8lsfRH65gbWM6P6A_A\" target=\"_blank\" rel=\"noopener\"><b>Ayoni<\/b><\/a><b>\u2019<\/b><span style=\"font-weight: 400;\">s incredible range was on display for her tale of a complicated and painful lost love in her city with a full band version of\u00a0 \u2018Santa Monica\u2019, a track which removes and understates the backing instruments on the original EP.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ayoni I Santa Monica | For The Music with Sony\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/z5Oy1UAqAyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">To discover more about For The Music and the Sony product range, check out <\/span><a href=\"https:\/\/electronics.sony.com\/\" target=\"_blank\" rel=\"noopener\"><b>Sony Electronics<\/b><\/a><span style=\"font-weight: 400;\"> or visit <strong><a href=\"https:\/\/www.instagram.com\/sonyelectronics\/\" target=\"_blank\" rel=\"noopener\">@Sonyelectronics<\/a><\/strong> on Instagram.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supporting artists and their endeavors to create is something we\u2019re fully committed to at Sofar Sounds. It&#8217;s an integral part of our DNA, a core reason for our very existence. We recently partnered with electronic giants, Sony, to help deliver a campaign that continues that commitment even further, with For The Music. For The Music [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":2935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26,3,5],"tags":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-artists","category-videos"],"_links":{"self":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/comments?post=2934"}],"version-history":[{"count":0,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts\/2934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/media\/2935"}],"wp:attachment":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/media?parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/categories?post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/tags?post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}