{"id":2737,"date":"2023-09-07T15:33:50","date_gmt":"2023-09-07T15:33:50","guid":{"rendered":"https:\/\/www.sofarsounds.com\/blog\/?p=2737"},"modified":"2023-09-07T15:36:33","modified_gmt":"2023-09-07T15:36:33","slug":"hear-this-concert-series","status":"publish","type":"post","link":"https:\/\/www.sofarsounds.com\/blog\/articles\/hear-this-concert-series","title":{"rendered":"Sofar Sounds and Virgin Hotels Announce New Concert Series, Hear This!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here at Sofar, we\u2019ve teamed up with luxury lifestyle hospitality brand <\/span><a href=\"https:\/\/virginhotels.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Virgin Hotels<\/span><\/a><span style=\"font-weight: 400;\"> to present the <\/span><a href=\"https:\/\/www.sofarsounds.com\/l\/hearthis\/\" target=\"_blank\" rel=\"noopener\"><b>Hear This!,<\/b><\/a><span style=\"font-weight: 400;\"> a monthly concert series showcasing a roster of talented emerging Sofar artists, combining the intimacy of a Sofar night with the elevated yet unpretentious hospitality that Virgin Hotels has pioneered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hear This! concert series will be open to the public, with Virgin Hotels\u2019 <\/span><a href=\"https:\/\/virginhotels.com\/the-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Know members<\/span><\/a><span style=\"font-weight: 400;\"> receiving premier access to reserve tickets ahead of the public on sale. All attendees will also have access to exclusive Spotify and Apple Music playlists, featuring highlights and recommendations from Hear This! artists. In addition, members of <\/span><a href=\"https:\/\/www.virgin.com\/virgin-red\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Virgin Red<\/span><\/a><span style=\"font-weight: 400;\">, the rewards program from Virgin, are able to redeem Virgin Points to join Sofar Sounds events at Virgin Hotels, including the Hear This! concert series.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">“Opening doors to unique cultural experiences has always been a huge passion point for Virgin Hotels, which is why it\u2019s so exciting to launch Hear This!\u201d said Neil Aline, global director of entertainment for Virgin Hotels. \u201cThis live concert series shows our commitment to highlighting artists with fresh and eclectic perspectives, and we couldn\u2019t have found better partners in Sofar Sounds, who also have their finger on the pulse of the music scene. We hope Hear This! will keep surprising and delighting our guests as they\u2019ve come to expect from the Virgin brand.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a part of Hear This!, Virgin Hotels will also offer preferred room rates for all Sofar Sounds artists, with the goal of alleviating the devastating financial effects of the pandemic on touring artists and the increasing demands of the live performance industry. This is the latest example of the brand\u2019s commitment to championing music industry talents. Most recently, Virgin Hotels hosted<\/span><a href=\"https:\/\/virginhotels.com\/new-orleans\/jazz-fest-at-virgin-hotels-new-orleans\/instrumenthead-live\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">INSTRUMENTHEAD Live<\/span><\/a><span style=\"font-weight: 400;\">, an immersive arts and music pop-up during the 2023 New Orleans Jazz & Heritage Festival that benefited cultural workers and performing artists through the New Orleans Musicians\u2019 Clinic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">“We\u2019re thrilled to partner with Sofar Sounds to kick off Hear This!, which continues Virgin Hotels\u2019 central mission of actively engaging and empowering local communities through heartfelt experiences,\u201d said James Bermingham, CEO of Virgin Hotels. \u201cNot only will this concert series connect emerging talent with music lovers across the globe, but it will also foster the health of the live performance industry by assisting artists with the little-known financial burdens of touring. Virgin Hotels has always been rooted in the music community, and we\u2019re proud to support an exciting and diverse artist lineup through intimate performances through Hear This!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">“Sofar is deeply committed to connecting artists and audiences around the world. Virgin Hotels share that commitment and Hear This! furthers our mission of inspiring creativity, community and joy through live experiences,” said Jim Lucchese, CEO of Sofar Sounds<\/span><b>.<\/b><span style=\"font-weight: 400;\"> \u201cLocal artists are the soul of a city \u2013 they\u2019re what make each city unique. We can’t wait to shine a light on emerging local talent at Virgin Hotels across the US and UK and appreciate Virgin recognizing the value of local musicians.”<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready for a show? We\u2019re kicking things off on <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/51460\" target=\"_blank\" rel=\"noopener\">Sunday, September 10 at Virgin Hotel Dallas<\/a><span style=\"font-weight: 400;\">, along with upcoming shows in <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/51461\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chicago<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/51460\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dallas<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/51255\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nashville<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/49820\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">New York City<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/51260\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Edinburgh<\/span><\/a><span style=\"font-weight: 400;\"> and the newly opened <\/span><a href=\"https:\/\/www.sofarsounds.com\/events\/51727\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Glasgow location<\/span><\/a><span style=\"font-weight: 400;\">. The concert series is primed to expand to new markets in both existing and future Virgin Hotels locations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for details? Find out more about the <\/span><a href=\"https:\/\/www.sofarsounds.com\/l\/hearthis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hear This! concert series<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at Sofar, we\u2019ve teamed up with luxury lifestyle hospitality brand Virgin Hotels to present the Hear This!, a monthly concert series showcasing a roster of talented emerging Sofar artists, combining the intimacy of a Sofar night with the elevated yet unpretentious hospitality that Virgin Hotels has pioneered.\u00a0 Hear This! concert series will be open […]<\/p>\n","protected":false},"author":19,"featured_media":2738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[4,26],"tags":[432,433],"class_list":["post-2737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-news","tag-hear-this-concert-series","tag-virgin-hotels"],"_links":{"self":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts\/2737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/comments?post=2737"}],"version-history":[{"count":0,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts\/2737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/media\/2738"}],"wp:attachment":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/media?parent=2737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/categories?post=2737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/tags?post=2737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}