The message that Brooklyn singer/songwriter Jesse Ruben has been spreading through his music is simple and direct. I can. You can. We Can. When Jesse originally wrote his song "We Can", he had just run the NYC Marathon and hoped to inspire people to start running. As it turns out, his message was meant to be much more universal. A few months after he released the track, a Vancouver elementary school reached out, saying they had been playing it to inspire their students. They asked Jesse to fly in and perform the song for their school, and so began "The We Can Project", which now spreads across North America. Jesse began touring the country, visiting schools and helping students come up with personal goals and ways to give back to their community. Amazing things began to happen. Playgrounds were built. Gardens planted. Cancer walks organized.