Irma

Irma is a multi platinum French-cameroonian singer songwriter and director. Her soul-stirring melodies, authentic voice and artistic vision have recently captivated audiences worldwide and propelled her from local artist to international sensation. With a unique flair for story telling, Irma self directed stunning cinematic portrayals of her songs blend emotive songwriting with captivating visuals. Irma is redefining what it means to be a singer-songwriter in the digital age. Irma started off in 2008 by becoming one of the greatest success stories on YouTube. A singer-songwriter and producer, Irma transitioned from her acoustic covers in her student bedroom at one of the world's leading business schools - ESCP Europe - to collaborations with international superstars on the video-sharing platform. Born in Douala in 1988 to a pharmacist-biologist father and guitarist and a pharmacist and choir singer mother, the singer from Bangangté began her musical training at the age of 7 with classical piano. In 2007, she started posting acoustic cover videos of her favorite artists from her room and quickly caught the attention of YouTube, which sponsored her videos in over 25 countries worldwide. This marked the beginning of her rise. She signed with the participatory label MyMajorCompany, founded by Michael Goldman, son of the legendary Jean-Jacques Goldman, and broke the fundraising record by raising the €70,000 needed to produce her first album in just 48 hours. She was discovered by Lenny Kravitz's producer, Henry Hirsch, with whom she recorded the first part of her debut album in New York in 2009. The tours followed, while she continued to build her online presence by collaborating with artists like Will.i.am of the Black Eyed Peas, Matthieu Chedid, Céline Dion, Stromae, and more. Fueled by a major Google Chrome TV campaign that tells the story of her meteoric rise that began on YouTube, her first album "Letter to the Lord" reached the top of the global album charts in 2