Ayelle

Ayelle is a Swedish-Iranian artist and songwriter known for her sensual vocals and vulnerable lyrics, combined with innovative alt-soul/r&b landscapes. She invites the listener to feel their feelings thoroughly in order to move through them and embrace more softness into their lives. Having grown up between Sweden and Spain, she continued on to pursue music in London where she studied Creative Musicianship at BIMM and started her artist project, garnering support from BBC 1Xtra, Majestic Casual, Highsnobiety, Complex, Pitchfork and Wonderland magazine among many others. She has since amassed over 100 million streams across DSPs, performed at festivals like SXSW, The Great Escape and Icelandic Airwaves, and released collaborations with the likes of Rationale, Alex Lustig, Sub Urban, Luca, Maths Time Joy, Novaa and Ford. In 2019 she signed a publishing deal with Universal Music Publishing Group US, and has since become a multi-platinum selling songwriter penning songs like "Hurt" for K-Pop phenomenon NewJeans. She is also the host of The Purple Path Podcast - an exploration of what it means to live a life in pursuit of radical authenticity, through conversations with creatives and intuitives from all walks of life.